What is advocacy marketing? We know how important it is to acquire customers that love your brand. What’s even more important is whether or not that customer is willing to preach positive messages about you to anyone who will listen. Your advocates are driven by their passion for your brand and the desire to share […]
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An Exclusive Interview With First Avenue: Saving Live Music
In the past year, arts and commerce contributed $877.8 billion to the United States’ gross domestic product. As coronavirus swept the nation, the communities that contributed to this growth were significantly impacted – the live music industry especially. Hubs of entertainment across the US are experiencing devastating economic and cultural loss as venues are forced […]
Influencers vs. Ambassadors: Why Choose One?
With the digital interconnectivity of our culture constantly evolving, and consumer trust in traditional advertising rapidly dropping, word of mouth marketing has emerged as one of the most reliable and cost effective ways for a brand to connect with their consumers. Because the results are so dependable, brands have turned to influencer and ambassador community […]
Q&A With Laurel Angelica Myers, Co-Founder & COO of Prima
Throughout the CBD and wellness boom, there is one brand that stands apart from the rest: Prima. Founded in March of 2019, Prima set out on a mission to reclaim health, happiness, and connectivity through their combination of honest science and innovation. In just over a year on the market, the brand has established itself […]
Building A Brand Community: Empowering Your Customers To Be Growth Drivers
“Our ability to harness the power of our customers as growth drivers, I think that’s going to be the future of social as it intersects with commerce.” — Alicianne Rand, VP of Growth Marketing, Rent the Runway What do brands like Rent The Runway, Outdoor Voices, and Benefit Cosmetics all have in common? A dedicated community […]
