Acquiring new, passionate customers is the goal of any marketing strategy. What’s even more important is whether or not your passionate customers are willing to share their love for your brand with their friends and followers — enter advocacy marketing. What Is Advocacy Marketing? Advocacy marketing is a powerful word of mouth strategy that involves […]
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What Is Community Marketing?
Consumers see through branded content and want more relatable, transparent ads. Community marketing makes it easy for brands to market through their existing brand fans to create more authentic, human messaging. Word of mouth is one of the most trusted of all forms of marketing. Consumers have a desire to learn about products from other […]
What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty
92% of consumers trust word of mouth over any other form of advertising, making referral marketing one of the most powerful word of mouth marketing tools. Brands can incentivize their current customers to make referrals to their family, friends, and followers by harnessing the power of word of mouth and steering the conversation from the […]
Online Advertising Trends To Watch In 2021
eCommerce experienced tremendous growth in 2020. In 2021, eCommerce will become a higher priority on every company’s agenda, which will surely increase the competition brands already face. By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. Brands are being forced to adapt their marketing strategies on the fly, pivoting […]
How To Use Ambassadors To Generate More Leads
No matter how you define it, ambassadors are here to advocate for your brand, online or offline. Cultivating a community of like-minded people who are eager to share your message with the world will help your brand create an effective, low-cost organic marketing channel that you own entirely. Building a community of brand ambassadors is […]
