A brand community is a group of engaged customers that have a strong emotional connection to your brand. This community is purchasing from your brand, interacting with your content, and are already promoting you within their inner circle. They’re not just interested, they’re invested. A brand community allows you to bring your brand to life […]
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What Is Influencer Marketing?
When it comes to marketing trends, none have taken off like influencer marketing. Since 2015, influencer marketing has grown into nearly a 10 billion dollar industry. Some of the largest influencers can generate millions of engagements on their social media posts alone. Yet, while “influencer” used to be a term only used for some of […]
From Voluntary Cheerleader to Growth Driver: A Beginner’s Guide to Becoming A Brand Ambassador
The best ambassadors are those who already know and love a brand. Being an ambassador begins as becoming a voluntary cheerleader for your favorite brands: posting about them online, recommending them to all of your friends, and promoting the brand naturally. Ideally, it’s a brand that also aligns with your personal values that you have […]
The Gift That Keeps On Giving: How To Reward Your Best Ambassadors
65% of brands already have some form of an ambassador community, but many struggle with finding the right way to motivate their ambassadors. But incentivizing and rewarding ambassadors does more than motivate them to promote the brand; it increases community engagement and even fosters a greater sense of brand loyalty. So, how can you reward […]
Advocacy Marketing: Customers are Growth Drivers
What is advocacy marketing? We know how important it is to acquire customers that love your brand. What’s even more important is whether or not that customer is willing to preach positive messages about you to anyone who will listen. Your advocates are driven by their passion for your brand and the desire to share […]
