Creator Management SaaS SocialLadder Launches New Embedded Creator Experience for eCommerce
Founded in Costa Rica and embracing the “pure life” philosophy, Pura Vida currently manages the world’s largest brand ambassador program, with more than 50,000 ambassadors globally. The brand has grown rapidly since its launch in 2010, relying on word-of-mouth and referrals to drive online commerce and in-store purchases.
While referral-code generation and tracking were successful in driving sales, Pura Vida realized that in this new world where everyone is a content creator, there is untapped potential in the community of passionate fans that they assembled. After searching far and wide, they realized traditional influencer and affiliate platforms simply wouldn’t work for a program of this scale. Pura Vida had the vision to build a truly scalable content engine. They needed technology to simplify day-to-day management, streamline ambassador onboarding, and assign content creation tasks outside of using referral codes in driving sales. Additionally, the company had outgrown the capabilities of its incumbent technology partner and required a solution addressing multiple use cases.
“We’ve seen a dramatic shift in how brands are using creators compared with the past”, says Raavi Iqbal, CEO and Co-Founder of SocialLadder.
“In the past, brands had very transactional relationships with professional influencers and affiliates. With the rise of brand ambassadors and other amateur creators, thanks to platforms like TikTok, YouTube, and Instagram, brands like Pura Vida are now moving toward more long-term relationships with their fans and brand community.”
Pura Vida outlined several key goals for their revamped ambassador program:
- Provide ambassadors with a unified, embedded digital experience directly inside of the eCom storefront
- Convert brand passion into user-generated content (UGC) in support of the brand initiatives
- Drive intelligence into the recruiting and onboarding process
Leveraging the Creator Economy
Leveraging the power of the creator economy by using brand ambassadors helps brands bridge the gap between content and commerce. These authentic, engaged, and talented amateur creators are building communities and activating audiences in places online where brands are struggling. Pura Vida knew they wanted to utilize these types of creators in their marketing mix to further build brand awareness and earned media value (EMV), and drive revenues.
Enter SocialLadder’s new embedded creator experience
SocialLadder’s new embedded creator experience was developed in close collaboration with Pura Vida to meet these goals in an intuitive self-serve web-based application. The embedded creator experience is designed specifically for eCommerce brands, like Pura Vida, wanting ambassadorship as a fluid part of the customer journey.
“We knew we had a powerful asset in our ambassador program, but we also knew we could do more – we looked far and wide for a technology that could help us turn our ambassadors into content creators. Influencer and affiliate platforms just weren’t going to create the seamless experience that we needed – SocialLadder’s new platform was the first we saw that embeds directly into the customer journey. We’re excited to partner with SocialLadder to take our program to the next level” said Griffin Thall, CEO & Co-Founder of Pura Vida.
“The meteoric rise of the Creator Economy in the last 2 years has given brands a tremendous opportunity to scale their word of mouth marketing efforts in a very cost-efficient way”, says Alana Bly, Co-Founder of SocialLadder. “In listening to our customers and users, we realized that there was significant demand for a fully embedded experience that lives inside the eCommerce storefront. We feel strongly that activating the “creator” in every customer should be a normal part of the customer’s journey. We’re thrilled to offer the embedded version of the Creator Experience to Pura Vida, as well as our entire customer base!”
About Pura Vida:
Founders Griffin Thall and Paul Goodman started Pura Vida in 2010 after a post-college graduation trip to Costa Rica. They fell in love with the laid-back island lifestyle, and after meeting two artisans on that trip, commissioned 400 bracelets to take back with them to their home state of California. In the years since, the company has partnered with over 200 charities and donated more than $4 million while spreading the “pura vida” lifestyle.
Home of the world’s largest brand ambassador program, Pura Vida is headquartered in La Jolla, California. For more information, visit puravidabracelets.com
Backed by former senior executives at Facebook and Yahoo, SocialLadder is a holistic creator management platform based on the principle that amateur creators are the future of the creator economy. SocialLadder’s SaaS platform is used by top-tier consumer brands including Benefit Cosmetic, GoPuff, Celsius, Lululemon, and more, providing an end-to-end solution to manage all creator-related needs. For more information on SocialLadder, visit socialladderapp.com.