Tag: influencer marketing

Creator Economy Sees Big Shift Towards Micro-Creators

A Big Shift in Creator Economy The creator economy is seeing a big shift towards micro-creators. While mega-influencers will always have their place, many companies

Growth Facts & Trends About The Creator Economy

Overview: With customer acquisition costs skyrocketing, brands are turning in mass to influencer marketing. As you already know, the cost of advertising on “traditional” marketing

Customer Storytelling: #MarketingMonday | SocialLadder

Customer Advocacy = Powerful Marketing Tactic In a recent article from Marketing Magazine, Azadeh Williams positions customer storytelling as the “the most powerful marketing tool”

Unlocking the Mystery of Finding Micro-Influencers

Micro-influencers Dominate in the New Creator Economy It’s hard to ignore the value of the micro-influencer in today’s marketing landscape. As the fastest growing online

3 Tips for Marketing Agencies Recruiting Creators

Once a trend, recruiting creators and influencers is now a powerful strategy for marketing agencies. Companies of all shapes and sizes are investing more and