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#MarketingMonday: Customer Storytelling Critical to Marketing Mix

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Customer Advocacy = Powerful Marketing Tactic

In a recent article from Marketing Magazine, Azadeh Williams positions customer storytelling as the “the most powerful marketing tool” available to brands today.

Consumers trust third-party reviews, endorsements and recommendations from “real people” more than traditional marketing and advertising messages.

Why?

Trust.

Some Key Stats

  • 80% of companies don’t use customer advocates in their inbound marketing.
  • 58% of companies don’t know who their brand advocates are.
  • The cost of digital advertising is rising at an astounding 5X the rate of inflation.
  • 30% of internet users are using ad blockers to clean up their internet experience.

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