#MarketingMonday: Customer Storytelling Critical to Marketing Mix

Table of Contents

Customer Advocacy = Powerful Marketing Tactic

In a recent article from Marketing Magazine, Azadeh Williams positions customer storytelling as the “the most powerful marketing tool” available to brands today.

Consumers trust third-party reviews, endorsements and recommendations from “real people” more than traditional marketing and advertising messages.



Some Key Stats

  • 80% of companies don’t use customer advocates in their inbound marketing.
  • 58% of companies don’t know who their brand advocates are.
  • The cost of digital advertising is rising at an astounding 5X the rate of inflation.
  • 30% of internet users are using ad blockers to clean up their internet experience.





How to Recruit Top Ambassador Talent to Represent Your Brand

In this guide, you will learn how to find and recruit the ambassadors that will drive the most value for your brand.