Category: Influencer Marketing

Why Your Brand Should Implement an Influencer Marketing Strategy

CPG Brands, Banks & Credit Unions, Realtors, Colleges, Self Care Brands, Festivals… what do they all have in common? An Influencer Marketing Strategy Why Your

How Playboy Uses Social Media Marketing to Build Upon Its Brand Legacy

Special interview with Rebecca Traverzo – EVP, Global Marketing, Consumer Products Intro: “Our mission is to create a culture where all people can pursue their

Creator Economy Sees Big Shift Towards Micro-Creators

A Big Shift in Creator Economy The creator economy is seeing a big shift towards micro-creators. While mega-influencers will always have their place, many companies

Three Reasons Why Brands Should Turn to Influencer Marketing for Holiday Sales

Influencers’ Impact on Consumer Optimism As the holiday shopping season is soon upon us, a lot of brands are turning their attention to using influencers

Unlocking the Mystery of Finding Micro-Influencers

Micro-influencers Dominate in the New Creator Economy It’s hard to ignore the value of the micro-influencer in today’s marketing landscape. As the fastest growing online