How Playboy Uses Social Media Marketing to Build Upon Its Brand Legacy
Special interview with Rebecca Traverzo – EVP, Global Marketing, Consumer Products Intro: “Our mission is to create a culture where all people can pursue their
SocialLadder
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Category: Influencer Marketing
Creator Economy Sees Big Shift Towards Micro-Creators
A Big Shift in Creator Economy The creator economy is seeing a big shift towards micro-creators. While mega-influencers will always have their place, many companies
Three Reasons Why Brands Should Turn to Influencer Marketing for Holiday Sales
Influencers’ Impact on Consumer Optimism As the holiday shopping season is soon upon us, a lot of brands are turning their attention to using influencers
Unlocking the Mystery of Finding Micro-Influencers
Micro-influencers Dominate in the New Creator Economy It’s hard to ignore the value of the micro-influencer in today’s marketing landscape. As the fastest growing online
Q&A: Sarah-Jade Lacoursiere, FOREO’s Business Head | SocialLadder
FOREO Introduction Famous skincare brand, FOREO, is one of the first examples that come to mind when thinking about success in social media, community building,
case studies
Kendra Scott’s College Ambassador Program Increases Social Media Impressions by 169%
Overview: “College students are the next generation to influence buying trends – they are powerful shoppers
He Would Love First manages 10,000 ambassadors on a single platform with one Community Manager, with an ROI of 2,100%
Overview: He Would Love First is a faith based clothing, jewelry and accessories brand whose mission
Fuse saves 30% of reporting time by implementing an all-in-one ambassador tracking platform for their Brand Ambassadors.
OVERVIEW: Fuse is an independent marketing agency out of Burlington, Vermont that specializes in teen and
Graduate Hotels Student Ambassadors Helped Drive 1 Million New Guests Through the Doors of 13 New Properties
OVERVIEW: Graduate Hotels, founded in 2014, is a 33 hotel collection located in dynamic university towns
