2023 Creator Economy Trends
Intro Remember when everyone thought influencers and Youtubers were just inflated personalities with no real purpose? They’re having the last laugh now. In 2022 the
SocialLadder
A Complete Brand Ambassador Solution
Category: Creator Marketing
Leverage the NCAA’s Revised NIL Policy
Introduction to NIL An overview of the NCAA’s revised NIL policy and how Adidas, Honey Stinger, and Express are leveraging student athlete ambassadors to engage
BeReal: How Chipotle and E.l.f Use Gen-Zs’ Favorite Social App
1. Introduction: With the ever-changing landscape of social media, it can be hard to keep up with the latest trends. But one trend that’s here
How D2C Marketers Are Chasing Creators After Privacy Changes
It’s About Community: Overcoming Privacy Obstacles in Digital Marketing Brands have made a decisive shift toward creator marketing for several reasons. It’s proven at this
TikTok Is the Health Consultant of Choice for Americans
Healthcare Companies Missing Opportunity on TikTok People are increasingly turning to social media for advice. They seek guidance on everything from how to plant a
case studies
Kendra Scott’s College Ambassador Program Increases Social Media Impressions by 169%
Overview: “College students are the next generation to influence buying trends – they are powerful shoppers
He Would Love First manages 10,000 ambassadors on a single platform with one Community Manager, with an ROI of 2,100%
Overview: He Would Love First is a faith based clothing, jewelry and accessories brand whose mission
Fuse saves 30% of reporting time by implementing an all-in-one ambassador tracking platform for their Brand Ambassadors.
OVERVIEW: Fuse is an independent marketing agency out of Burlington, Vermont that specializes in teen and
Graduate Hotels Student Ambassadors Helped Drive 1 Million New Guests Through the Doors of 13 New Properties
OVERVIEW: Graduate Hotels, founded in 2014, is a 33 hotel collection located in dynamic university towns
