Category: Creator Marketing

2023 Creator Economy Trends

Intro Remember when everyone thought influencers and Youtubers were just inflated personalities with no real purpose? They’re having the last laugh now. In 2022 the

Leverage the NCAA’s Revised NIL Policy

Introduction to NIL An overview of the NCAA’s revised NIL policy and how Adidas, Honey Stinger, and Express are leveraging student athlete ambassadors to engage

BeReal: How Chipotle and E.l.f Use Gen-Zs’ Favorite Social App

1. Introduction: With the ever-changing landscape of social media, it can be hard to keep up with the latest trends. But one trend that’s here

How D2C Marketers Are Chasing Creators After Privacy Changes

It’s About Community: Overcoming Privacy Obstacles in Digital Marketing Brands have made a decisive shift toward creator marketing for several reasons. It’s proven at this

TikTok Is the Health Consultant of Choice for Americans

Healthcare Companies Missing Opportunity on TikTok People are increasingly turning to social media for advice. They seek guidance on everything from how to plant a