Ambassadors and influencers are vital for driving organic growth for brands through content creation. A well-executed ambassador program increases brand awareness, web traffic, and conversions. However, different types of influencers require different types of compensation based on specific campaigns, engagement, and follower base. With that being said, it is important to maintain a clear paper […]
influencer marketing
How Benefit Cosmetics Manages Their Micro Influencers
Learn how Benefit Cosmetics saved time managing a community of nearly 1,000 brand ambassadors and micro influencers at scale. Overview Benefit Cosmetics grew their Club Pink community from 200 to over 1,000 members, but needed a way to manage their community at scale with limited time and bandwidth. Having different member tiers and different tasks to […]
Are All Social Media Influencers The Same?
Influencer marketing is growing at a staggering pace and does not seem to be going anywhere anytime soon. In fact, Since 2015, influencer marketing has grown into nearly a 10 billion dollar industry. With so much marketing done through social media these days, it may be a wise investment to look into bringing on some […]
The Ultimate Guide to Influencer Marketing in 2021
When it comes to marketing trends, none have taken off like influencer marketing. In fact, influencer marketing is expected to grow to have a $13.8 billion market size in 2021. However, you might be asking yourself if it is actually worth investing in it. After all, you wouldn’t want to pay for something that won’t […]
Influencers vs. Ambassadors: Why Choose One?
With the digital interconnectivity of our culture constantly evolving, and consumer trust in traditional advertising rapidly dropping, word of mouth marketing has emerged as one of the most reliable and cost effective ways for a brand to connect with their consumers. Because the results are so dependable, brands have turned to influencer and ambassador community […]
