When it comes to marketing trends, none have taken off like influencer marketing. Since 2015, influencer marketing has grown into nearly a 10 billion dollar industry. Some of the largest influencers can generate millions of engagements on their social media posts alone. Yet, while “influencer” used to be a term only used for some of […]
influencer marketing
Influencers vs. Ambassadors: Why Choose One?
With the digital interconnectivity of our culture constantly evolving, and consumer trust in traditional advertising rapidly dropping, word of mouth marketing has emerged as one of the most reliable and cost effective ways for a brand to connect with their consumers. Because the results are so dependable, brands have turned to influencer and ambassador community […]
