Category: Word of Mouth Marketing

Experiential marketing, sometimes referred to as “live marketing,” engages consumers using branded experiences with the goal to create a memorable and long lasting impact —

Experiential marketing encompasses any tangible experience that a consumer has with your brand. In order to increase customer value optimization, brands create unique experiences focusing

How can your brand grow its fan base digitally while using it to increase reach and awareness at the same time? It’s simple —  affiliate

Word of mouth marketing (WOM Marketing) is an ideal strategy to both raise brand awareness and engage with your most passionate fans. Consumers are getting

What is advocacy marketing? We know how important it is to acquire customers that love your brand. What’s even more important is whether or not