The Future of Influencer Marketing: How Transparency Laws Are Shaping the Industry
Influencer marketing has become a powerful tool for brands to reach out to their target audience on social media platforms. However, it has also given
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Category: Influencer Marketing
TikTok’s Future: Impact on Influencers & Brands
TikTok, the short-form video app that has captivated millions of users and spawned countless memes, dances, and trends, is facing an uncertain future due to
Deinfluencer Movement: Rethinking Influencer Marketing
The trend of deinfluencing has become increasingly important as people start to question the messages that influencers and brands promote on social media platforms. The
3 Trends Shaping the Creator Economy: Rise of Collectives, Entrepreneur Creators, and Live-Streaming
The creator economy is a rapidly growing industry that offers many opportunities for people to turn their passions into successful careers. YouTube, one of the
Leverage the NCAA’s Revised NIL Policy
Introduction to NIL An overview of the NCAA’s revised NIL policy and how Adidas, Honey Stinger, and Express are leveraging student athlete ambassadors to engage
case studies
Kendra Scott’s College Ambassador Program Increases Social Media Impressions by 169%
Overview: “College students are the next generation to influence buying trends – they are powerful shoppers
He Would Love First manages 10,000 ambassadors on a single platform with one Community Manager, with an ROI of 2,100%
Overview: He Would Love First is a faith based clothing, jewelry and accessories brand whose mission
Fuse saves 30% of reporting time by implementing an all-in-one ambassador tracking platform for their Brand Ambassadors.
OVERVIEW: Fuse is an independent marketing agency out of Burlington, Vermont that specializes in teen and
Graduate Hotels Student Ambassadors Helped Drive 1 Million New Guests Through the Doors of 13 New Properties
OVERVIEW: Graduate Hotels, founded in 2014, is a 33 hotel collection located in dynamic university towns
