We’ve already established some of the benefits to starting a brand ambassador program—one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media?

Here are three benefits to doing so:

1. Effectively reach desired clients and build rapport – Streamline the process of reaching new consumers.

Advertisements are no longer limited to the people who happen to be in a certain part of town or watch a specific TV show. People all over the world will see your ad at any time, day or night. Plus, these advertisers already love your product, so they’ll be sure to promote your brand in a positive light.

2. Increased “viralability” – Increased internet popularity corresponds to increased sales.

As more and more people click, comment, or share a post, it increases in popularity, thereby increasing the likelihood that it will go viral. Viral posts are viewed by more and more eyes, and receive more word of mouth publicity, thus increasing sales and brand recognition.

3. Simplicity & Efficiency – You can distribute content with one click, so it can start generating revenue within minutes.

As technology advances, it becomes more and more accessible to both businesses and consumers. Convenient platforms like the SocialLadder app make it easy to distribute relevant content to ambassadors, allowing them to share it with all of their connections within seconds.

It takes time to develop content in support of your brand. Why not simplify the delivery process with a brand ambassador program, augmented with a social media component?

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Clarissa Phillips is an Intern at SocialLadder. A class of 2019 student at Swarthmore College, she studies Sociology, Computer Science and Psychology. She is an avid music lover and enjoys going to concerts, as well as singing in her college’s newest a cappella group, Offbeat.