Ambassador Marketing: The Perfect Strategy to Grow Your Community
Ambassadors have the power to help run and promote your upcoming events. From ticket selling to field marketing to social media posts, your ambassadors are not only your biggest fans but also your biggest advocates.
It takes time and money to build an engaged community, but maintaining it will return your investments tenfold. Don’t stunt your potential to grow, and plan now to engage your brand community.
Grow Alongside Your Community to Build Long-lasting Connections
By engaging your ambassador community year round, you can not only continue to generate buzz about your brand, but also gather valuable consumer feedback & insights to make your next event even better.
Here are 3 ways ambassadors can improve your marketing efforts 365 days a year:
- Organic content creation
Ever heard of #ThrowbackThursday? Chances are your ambassadors have taken tons of photos and videos during your event. Encourage them to share their own content throughout the year to show all their friends what a great time they had as they begin planning for the next.
- Ambassador spotlights
Your ambassadors have put in the work and vouched for your event, why not show them some love? . Use the time in-between events to give props to your community. Showcase some of your top sellers and social stars to bring attention to the program and make your ambassadors feel like they’re a valued member of the community. You can even check out some of our own spotlights here for some inspiration.
- Get feedback
Looking to get some ideas for next year’s lineup or new merch offerings? Look no further than your ambassadors! Push out post-event surveys and polls to get insight into what your fans actually want to see as you prepare for the next event. And then put those initiatives into action!
Unlock the Full Potential of Your Brand with Year-Round Ambassador Engagement!
Don’t let your ambassadors go silent between events—keep the momentum alive and watch your brand thrive! By engaging your ambassadors year-round, you’ll foster deeper connections, amplify your reach, and drive authenticity for your brand.
The time is now!
- Encourage organic content creation to keep the buzz alive
- Shine a spotlight on your ambassadors to show appreciation and inspire others
- Gather valuable feedback to make your next event even bigger and better
Ready to take your community to the next level?
