Looking at some of the hottest, trendiest brands right now, they all have successful student ambassador programs.
Nowadays, more brands are using student ambassadors to market and expand their reach to new audiences. Why are brands doing this, you may ask?
Well, there are a variety of reasons.
However, before going into those reasons, it’s important to know what a student ambassador program is.
Get ready as we go deeper into detail about this new marketing phenomenon!
+ Read More: Best Campus Ambassador Programs 2024
Everything about Student Ambassador Programs
It’s the million-dollar question:
What is a student ambassador program?
It is a program that brands create to recruit passionate fans. Within this program, brands review and select college students to represent the brand in a positive light.
The students that brands pick are called student ambassadors. They are also known as campus ambassadors, college brand ambassadors, or micro-influencers.
You may be wondering: Why specifically college students?
First, Gen Z is estimated to make up 30% of the U.S. workforce in 2030 [Johns Hopkins University]. There are plenty of students who could be a part of student ambassador programs.
Additionally, college students are most in touch with social media and technology. Since brands are starting to target college students, student ambassadors know a lot better about what works and what doesn’t.
+ Read More: Why are College Ambassadors so Powerful?
Additionally, brands can compensate student ambassadors for their work through various rewards such as free products and commissions.
Whether it’s posting product reviews on social media, or organizing events on campuses, they share their genuine passion which brings authenticity to the brand.
They bring brands to life through their various digital and field marketing initiatives.
Therefore, student ambassador programs are one of the most cost-effective and successful ways for brands to build a community and reach new audiences.
+ Read More: How to Recruit Student Ambassadors in 4 Steps
