TikTok is taking the marketing world by storm. It’s changing the way marketers approach influencer marketing and ambassador programs, specifically TikTok brand ambassador management.
And now, SocialLadder makes it easier than ever to generate branded content on TikTok from your brand ambassadors and influencers and get a clear ROI on your strategy.
TikTok Brand Ambassador Management: How does it work?
Just like with Instagram, Facebook, and Twitter challenges on SocialLadder, you can easily create custom challenges for ambassadors to create branded content on TikTok.
You can ask them to tag your company account, use your hashtag, a sound, or give the instructions that you want.
Then, once the challenge is completed, you can reward them with your method of preference from the platform.
Your team gets value via authentic user generated content, increased brand recognition, awareness, trust, and new customers while getting insights and data on the performance of the content.
This way you can track the results and have a clear ROI of your TikTok strategy.
Why you need to market on TikTok
TikTok is probably the social media platform with the most potential for influencer campaigns and brand ambassador programs for its virality component.
It is well known that the TikTok algorithm gives everyone the same chance of going viral, even if it’s your first time uploading a video and have 0 followers.
And do you know what is the best performing content on TikTok? Content that feels authentic from small creators, just like the user generated content from brand ambassadors.
Micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.
This statistic also tells us that users in TikTok engage much more with content on this platform than in any other.
But not only that, consumers on TikTok convert better. By February 2020, TikTok had reached a total lifetime user spending of $US300 million in Google Play and the App Store.
How to successfully market on TikTok
The most successful content on TikTok is different from what you find on Instagram or Facebook. And it’s because the algorithm promotes the content that has more engagement, and that content is authentic and from “normal” people.
So this must be your main focus when you start marketing on TikTok. The more authentic you are, the better your chances of success.
In addition, the algorithm detects any signal of interest and recommends that content to people with similar interests, so using trending hashtags, sounds, and getting people to watch from beginning to end is crucial.
So find trending sounds and hashtags and ask ambassadors to post content using them for better results.
To know more about SocialLadder’s TikTok integration, request a free demo now.