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The Top TikTok Trends & Content of 2022

Table of Contents

Intro

There’s no doubt about it. TikTok reigned supreme in 2022 as the social media platform with the most cultural influence and impact. Even though it’s been on the scene for quite awhile now, it still feels new, refreshing, edgy, fun, and unpredictable in an exciting way. Loads of new creators and users continue to join daily. Those already on the platform continue to experience exponential growth at a rate that is unparalleled on other platforms. Gen X has adopted it, and even ‘Boomers can be found roaming the halls of TikTok these days.

The TikTok newsroom recently released its “Year on TikTok 2022” report, entailing the best and highest performing content.

Top Performing TikTok Trends

  • fyfaves – content that brought to life the ForYou feeds
  • TikTok Taught me – all things teaching, learning, and tutorial 
  • the playlist – the trendiest and most used music on the platform
  • breakthrough stars – creators who rose to cultural significance with creativity and innovation
  • only on TikTok – all the things that make TikTok unique and distinct – from audio clips to filters to hot trends
  • the hitmakers – the place to find celebrity music artists achieving world domination with their wildly popular tunes
  • uncovered communities – whatever you’re into…you can find others who are into too – if you look for them on TikTok
  • eats on repeat –  where foodies unite and culinary curiosities are satisfied
  • loved on TikTok – the heart of social selling, including #TikTokMadeMeBuyIt; and the hashtag #SMB – used to drive enormous traffic to small businesses
  • emerging artists – the ultimate place to discover new music artists – so much so, that record labels rely on it

Check out the full article HERE to see a laundry list of examples of the content that made the list!

Tap Into TikTok in 2023 to Grow Your Brand
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