Best Student Ambassador Programs Examples

You may have heard of student ambassador programs before. But do you know what it is or why it’s becoming more common?

Well first, we all know that Gen Z doesn’t respond very well to traditional advertising. Gen Z skips 82% of ads as quickly as possible.

And it feels that way because Gen Z grew up being bombarded with ads and looking at fake advertising. 

As a result, this made them distrust advertising.

Student ambassador programs were created to market to college students and people in that demographic in a way that feels more authentic than traditional advertising.

By partnering with college students, brands can promote their products through trusted faces to their target market.

Let’s define exactly what a student ambassador program is.

What is a student ambassador program?

A student ambassador program is when an organization invites college students to represent a brand on college campuses.

The college students then participate in promotional tasks in exchange for rewards.

These tasks include creating social media content (UGC) or in-person tasks like hosting brand events, handing out flyers, etc.

The rewards for participating could be cash, free products, commissions, discounts, store credit, points, exclusive experiences, perks, or a combination of several methods.

+ Read More: What Do College Brand Ambassadors Do?

So, it’s a brand ambassador program but with college students.

The goal is to build a community of your brand on college campuses and incentivize them to complete tasks. 

Why? Because it ultimately increases brand awareness and sales, among other things.

 

So how would this look for you?

Take a look at these example tasks:

• Post a picture with our products on Instagram using our brand hashtag: #ExampleHashtag and get $5.
• Earn a 10% commission from every purchase made with your unique link: (unique affiliate link).
• Host our official tasting event on campus and earn 10,000 points, which you can then exchange for the product you choose or cash.

Now, let’s look at successful examples of student ambassador programs!

+ Read More: Why Are College Ambassadors So Powerful?

Shein

 

Apparel brand, Shein, has one of the most successful student ambassador programs.

Their program works in a very simple way.

Students simply need to apply on Shein’s website by giving some information about themselves.

Then, the brand reviews the applications and selects the ones that are a good fit for the program.

Once approved, ambassadors get a unique code they can share with whoever and whenever they want.

Then, ambassadors get a commission from every purchase made using their code.

Plus, Shein does a great job at creating a supportive community where ambassadors get other exclusive perks in addition to the commissions.

These perks include:

• Internship opportunity
• Mentorship program
• Special giveaways
• Invitation to exclusive events

+ Read More: How to Recruit Student Ambassadors in 4 Steps

Blue Delta Jeans College Athlete Ambassador Program

 

Blue Delta Jeans was one of the first brands to offer a NIL deal to college athletes after a recent NCAA ruling.

Essentially, it lets college athletes get paid through brand sponsorships.

In this case, Blue Delta Jeans offered a deal to the entire Ole Miss Football Team.

The players that accepted received a $450 custom pair of jeans, in exchange for at least one social media post per month for 5 months.

Not only that, players also get a unique code that they can share whenever they want, and for every time it’s used, they receive $100.

Finally, for every 20 jeans sold with their code, they receive an extra pair of custom jeans.

Remember, college athletes are still college students at the end of the day. Therefore, they can still be a part of student ambassador programs.

College athlete ambassador programs are very new to the marketing world, but it’s a huge opportunity for brands that are becoming very popular fast.

+ Read More: College Marketing Should Be Part of Your 2023 Marketing Strategy

Coca-Cola

 

Coca-Cola, the beverage giant also has a very successful student ambassador program. 

Coca-Cola has hired many campus reps across North America and they’re not slowing down.

For this program, students have the opportunity to earn up to $2,000 per school year for around 20 hours of work per month.

In those 20 hours, campus reps have to participate in the following tasks:

• 5-7 sampling events on campus
• Promote Coca-Cola on their personal social media
• Attend regular meetings with local bottlers, other ambassadors, and the College & University team at Coca-Cola North America
• Promote sustainable actions and share Coca-Cola’s vision for a World Without Waste
• Build relationships with key stakeholders on campus and identify ways to improve Coca-Cola’s presence

Another good thing about Coca-Cola’s program is that it provides its ambassadors with virtual training.

Training ambassadors is a great idea because it prepares them for their role, which makes programs consistent and effective. 

Download our EBOOK: Building a Successful Ambassador Community 

Pearson

 

Pearson, the education publisher, is another brand that markets to college students, through over 70 campus leaders across the country.

Some of the tasks ambassadors participate in are:

• Commit 5-10 hours per week
• Do demos and presentations about Pearson’s technology products
• Create activities and opportunities that help students use Pearson products
• Collect feedback from students 
• Work with Pearson to promote products, inform the development of products, provide feedback on marketing campaigns, and more
• Attend in conference calls, trainings, and team meetings

Pearson campus ambassadors then receive $10 per hour and free digital products.

It’s your choice to choose the rewards to give to your college brand ambassadors!

 

 

+ Read More: How to Reward Brand Ambassadors: All You Need to Know

Kendra Scott

 

Jewelry brand, Kendra Scott, has campus reps, or “Gems”, in many campuses across the US. 

Some of the activities Gems participates in are promoting Kendra Scott on campus through events, social media, and more.

In exchange, brand ambassadors get the following benefits:

• Resume enhancement
• Career-boosting experience
• Jewels to share with friends and other influencers on campus  
• Exclusive discount
• Opportunities to win prizes  

Kendra Scott’s student ambassador program is a great reminder that college students are looking for real professional experience to improve their Resume.

Once they leave college, they can have proven experience working for an important brand.

+ Read More: Kendra Scott’s College Ambassador Program Increases Social Media Impressions by 169%

Importance of Student Ambassador Programs

There are two main things you should keep in mind.

The first is that student ambassador programs are effective tactics to reach a demographic that doesn’t like traditional advertising, Gen Z.

Students trust other students because, generally, their opinions about products are genuine. 

And since ambassadors are genuine fans of the brands they represent, their promotion feels authentic.

The other key takeaway is that campus ambassador programs are super flexible. 

What we mean by this is that there are many ways a program can work. 

They can be high-touch or low-touch, you can pay through commissions, cash, products, or other methods, you can assign online and offline tasks, and you can have one ambassador or thousands.

So don’t be afraid to be creative when designing your strategy.

+ Read More: Best Campus Ambassador Programs 2024

Download our free ambassador ROI calculator!
Great for budgeting and understanding ambassador value

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