Central California’s Lightning In A Bottle and Envision Festival in Costa Rica, are all about getting people to come together as a community to have meaningful real-world experiences.
By offering yoga, workshops, sustainability programs, and art installations alongside world-class music talent, these two festivals provide destinations to revitalize mind, body, and spirit. Building a SocialLadder program for these events are less about selling someone a ticket, ambassadors are true disciples of their movement, showcasing the experience for the world.
In 2019, each festival was able to exceed the ticket numbers and social engagement they had done in previous years, and introduce a whole new round of fans to their community. They also have built an ambassador community that they can activate year-round to share their values and vision.
Next up? Bigger isn’t always better …
