BeatBox Beverages: 900+ Ambassador Community

Overview:

Started in 2011, BeatBox Beverages has become the #1 US Wine & Ready-to-Drink Cocktail Brand in the US that is located in 45,000 retail stores. Inspired by their love of social gatherings and music, the founders of BeatBox set out to create the world’s tastiest party punch to elevate parties and good times.  

Problem:

As a community focused company, BeatBox Beverages has made it a priority to maintain their brand authenticity by investing in an in-house marketing team and keeping their fans at the core of their mission. Overtime, as the brand grew, they were able to amass 300,000+ followers across all social media platforms and a 5000+ member dedicated fan community that they wanted to build a deeper connection with. Once they realized they were sitting on a golden opportunity to further engage their fans by activating them and could further activate them as part of their marketing initiatives they needed a platform that would allow them to:

• Provide a custom solution for their specific business needs
• Supply a central hub to house all their brand ambassadors
• Streamline communication and gamify marketing initiatives
• Scale their ambassador community
• Track engagement rates to individual ambassadors and affiliates
• Simplify the onboarding process

Solution:

SocialLadder makes it easy for BeatBox Beverage to focus on creative strategies  and scalability rather than manual task tracking and report building.  

BeatBox Beverage ambassadors complete tasks like these to unlock exclusive rewards, including product, festival tickets, or exclusive merchandise:

• Snapping photos of BeatBox displays at retail
• Supporting event & field staff with festivals and events

Results:

Since partnering with SocialLadder, BeatBox Beverages has the ability to further scale their ambassador community and support their 120% expected growth this upcoming year and activate them in a variety of initiatives from content creation to field marketing. In addition, they have been able to scale their SocialLadder community to nearly 900 highly engaged members who have completed over 3000+ challenges.