Dormify is the go-to destination for stylish and functional dorm room decor. Their unique approach to student living spaces has resonated with a loyal Gen Z audience, creating a potent community around student ambassadors.
Since 2023, Dormify has teamed up with SocialLadder to scale and refine their ambassador program, focusing on deepening community engagement and expanding their reach.
Scaling an Ambassador Program Without Losing Authenticity
Before joining SocialLadder, Dormify faced some key challenges with their previous platform.
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As Julie Halpin, Dormify’s Community and Ambassador Manager, explained: “The biggest issue we faced was reporting and segmentation. We needed a more strategic approach to managing our ambassador community. Also, we wanted our ambassadors to feel like they were part of Dormify, not just some general platform.”
Dormify’s ambassador program, which targets college students, needed better reporting, a seamless onboarding experience, and a way to personalize ambassador relationships. The company was also heavily focused on building an authentic community around their brand while managing the seasonality.
Transforming Dormify’s Ambassador Program with a Complete Brand Ambassador Solution
Dormify switched to SocialLadder in the spring of 2023, and the results were instantaneous.
SocialLadder provided the white-label solution Dormify was looking for. The platform gave Dormify full ownership of their ambassador program, allowing them to customize the experience without losing their brand’s identity.
Most of our ambassadors don’t even realize they aren’t directly using a Dormify-owned platform,” Julie noted, which reflects how seamlessly SocialLadder integrates with Dormify’s branding.
SocialLadder’s ambassador marketing platform also offered better reporting, segmentation, and the ability to automate many of the program’s processes, including feedback collection.
This meant Dormify could track key metrics, such as engagement and sales, more efficiently.
One of the game-changers was the ability to manage ambassadors in a way that felt personal and direct.
SocialLadder’s approach to ambassador ownership ensured that Dormify had complete control of its community, enabling them to nurture long-term relationships with their ambassadors.
A Thriving Community and Impressive Metrics
In just one year, Dormify saw significant success with their revamped ambassador program:
- Sales: $760,737 in revenue generated by the ambassador program.
- Reach: 3,245,066 impressions across social media.
- Engagement: 3,692 challenges submitted, keeping ambassadors highly engaged.
- Ambassador Growth: 3,862 joined ambassadors, showing that Dormify’s program is not only growing but thriving.
“What’s nice is that we can see the revenue is there, and our ambassadors are driving higher-value orders. Our engagement metrics are strong because we’re focused on quality relationships, not just quantity,” Julie added.
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Dormify’s seasonal business meant keeping ambassadors engaged during the off-season was crucial.
SocialLadder’s community management tools allowed Dormify to run creative challenges year-round, ensuring ambassadors stayed active and invested in the brand. Dormify capitalized on trends like fun college videos and simple photo submissions, which gave them content to share on their social channels.
Building Authentic Communities: The Dormify Advantage
A key takeaway from the Dormify-SocialLadder partnership is the importance of building authentic, lasting relationships with ambassadors.
SocialLadder’s platform allowed Dormify to focus on community rather than just transactional marketing.
Julie emphasized engagement was more important than having thousands of ambassadors: “We’d rather have a smaller number of ambassadors who are more highly engaged. For us, building that community is more important than just hitting a high number.“
This approach has helped Dormify build a loyal ambassador base that feels genuinely connected to the brand.
And let’s face it—when ambassadors feel that connection, they become your brand’s most powerful advocates, driving organic growth and engagement in ways traditional advertising can’t match.
What’s Next for Dormify’s Ambassador Program?
Looking ahead, Dormify plans to continue growing their ambassador community, leveraging SocialLadder’s AI-powered automations to streamline the program further.
The ability to manage a large-scale ambassador program with minimal resources is a game-changer for brands like Dormify.
As Julie summed up, “With SocialLadder, we’ve been able to focus on what matters most—our community. The automation allows us to keep the program running smoothly with just one person overseeing it, which is a huge win for us.”
Dormify’s success with SocialLadder is proof that community marketing, when done right, is not just about numbers—it’s about building long-lasting, authentic relationships that drive real business results.
If your brand is looking to scale its ambassador program and build a stronger community, SocialLadder’s platform could be the solution. Learn more here.
