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cre·a·tor /krēˈādər/ noun

  1. A person or thing that brings something into existence.
  2. A person who invents, produces, or makes things.

What is an Instagram Creator?

A creator is someone who contributes information and content around the things they are passionate about. Content creators are individuals who provide digital media assets including videos, graphics, blog posts, and other materials that are often hired by brands to help contribute to help them achieve marketing and sales goals. 

In 2018, Instagram rolled out an account type called “Creators” so that high-profile users are able to have features more similar to business accounts that enable them to have better access to:

  • Growth tools 
  • Advanced audience insights
  • Simplify & filter DMs
  • Post scheduling on desktop
  • Shoppable posts
  • And more

Brand ambassador looking at Instagram analytics

While there are pros and cons to switching to a Creator account on Instagram, for users looking to monetize their content and strengthen their partnerships with brands, changing your account will put you in a position to greatly increase your opportunities — especially because Instagram seems to be expanding the capabilities for Creators rapidly


According to Ad Age, Creators account for nearly $2B in annual paid media spending in North America. Creators are generally more relatable to their following than a brand’s page, so it is not surprising that brands want to keep putting dollars into content marketing.

Think about it. How many times have you purchased something because of a friend’s recommendation or because you saw your favorite influencer repping the product?

You are surrounded by creators! Join the community. Become a creator. 

Why should I become a Creator?

Why should I become a creator?

Connect with other like-minded people

If you are a super fan, a brand affiliate, or micro-influencers, you can use your social media platform to build relationships with your favorites brands. Creators can offer brands their support by sharing product reviews, spotlighting announcements, and boosting organic reach with Word of Mouth (WOM) marketing. 

Earn cash & rewards

Being a creator for a brand provides opportunities to earn cash, rewards, and exclusive offers. From commission payouts to free products, content creators are able to offer authentic marketing, referrals, and promotional assets to brands in exchange for compensation & rewards for their support. 

Share your creativity with the world

Creators are able to build a creative and open community around their passions and the brands they love. Creators can look to their communities as an outlet to collaborate and communicate about their connections, affinities, and experiences. 

How To Become A Creator 

Creator accounts on Instagram & Facebook offer specialized tools for every day users with medium to large-scale networks to better manage their profiles. When you switch your account from a personal account to a creator account, you will gain access to insights on your audience, engagements, & more detailed analytics that will give you more control over your account. 

In the past, social media influencers & creators used Business accounts to optimize their social media networks which didn’t cater to the specific needs like tracking following growth, filtered messaging & audience insights. Those days are over. Creators & influencers now have an account type made just for them.  

Instagram spokesperson mentioned, “Existing tools around business profiles make it difficult to track creator follower growth and engagement over time and that existing business tools weren’t designed with them in mind.”

Check out the steps to upgrading to a creator account below. 

How to Set Up Your Socials

Here is a step by step guide to getting set up on Facebook and Instagram. Build your personal community, connect with people who have the same interests as you, and get creative.  Be sure to switch your Instagram account to a creator account to get the most in-depth insights on your community. 

Don’t forget to connect your Facebook and Instagram account to unlock insights from both platforms. Need help? Check out the video here.

Steps for setting up Facebook and Instagram

Tips For Creators

Tips for creators

Continue growing!

Utilize the tools available to you for growth. By switching to a creator profile, influencers and creators get access to flexible profile controls, simplified messaging, & publishing tools. Creators can easily crosspost content to IG & FB, schedule posts for the future, & more. Check out the new tools waiting for you. 

Get to know your audience

Review your activity and audience insights on your creator profile to see who your community is and how they are engaging with your content. Check out the demographic information on your audience like age, location, and more to get to know who your social media followers are. Leverage the insights found in the Creator studio to connect with your audience and optimize the content you’re sharing with your followers. 

Check out Shoppable Posts 

Help your favorite brands and friends by using Shoppable Posts on Instagram. Shoppable posts allow creators, businesses, and influencers to tag brands in their posts and share their favorite products to followers – creating a new way for users to shop directly from Instagram. This helps creators drive attention to their brand partnerships and opens opportunities for supporting their favorite brands.

Be Open & Authentic

Be open and be authentic. It is important for creators to be open with their audience to understand their interests, needs, and other affinities. This helps creators to produce authentic and empathetic content that speaks more deeply to their community. It also helps creators find their voice and begin to talk about ideas or issues beyond their own.





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