Overview:
As the go-to pet source for many pet owners, Great Pet provides access to the latest information and helps connect local pet parents with nearby veterinarians. They also work with well-known pet brands to advertise and promote their products through popular social media Influencers. In addition to all of that, they also have an online marketplace full of high-quality pet supplies and goodies!
Problem:
Since Great Pet serves as both an advertising agency and an e-commerce retailer, they needed more than just a social media content creation platform. So much of their success in the marketplace is due to the reputation and authority they’ve built up that they needed a system that would not only help them manage the creators they work with but also help them cultivate relationships and foster loyalty among them.
As a result, they needed a platform that would allow them to :
- Better organize the creators they work with
- Identify new creators that align with their client’s brand
- Separate campaigns each creator is a part of
- Measure non-traditional influencer tasks (aka manual challenges & reviews)
- Generate more UGC
Solution:
SocialLadder allows Great Pet to concentrate on developing content, planning campaigns, and fostering key relationships with its influential partners instead of constantly chasing them down. This saved up to 10 hours a week that would have otherwise been spent on individual messages to ambassadors and asking them to take action.
“I cannot even tell you how much time I saved. I used to track and email 50 influencers a week manually. Having them all in one thread changed everything.”
Emily Bergquist
Senior Manager, Engagement and Social Media
Great Pet brand ambassadors complete tasks like these to unlock exclusive rewards, including product, points, or cash compensation:
- Create UGC for seasonal product campaigns
- Post reviews for Great Pet’s products
- Answer surveys to help Great Pet understand its audience better.
Results:
By consolidating all of its ambassador assets into one platform and approving content instantaneously, Great Pet was able to streamline and engage its ambassador community in a way that didn’t leave them feeling overloaded. Cultivating relationships outside of promotional campaigns through our “home for the creator” allowed Great Pet to engage ambassadors and create that sense of true community.
Quote: “SocialLadder’s greatest ability is allowing you to engage ambassadors outside of promotional campaigns. It’s not just a tool, it’s a space to engage with ambassadors in other ways to build community. I haven’t seen other tools like that. SocialLadder gave us the ability to understand our audience.”
Emily Bergquist, Senior Manager, Engagement and Social Media
As a result, the SocialLadder platform helped them generate 5,000 new leads for their various marketing initiatives – 100 new leads specifically from their Influencers on specific campaigns – which contributed to a 50% improvement in client renewals for their advertised services.
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