Best Campus Ambassador Programs 2025

Before we dive into some of the Best Campus Ambassador Programs of 2025, let’s start with the basics: Have you ever heard of Student Ambassador Programs before or is this your first time?

Whether you’re new to the concept or already familiar, we’ve got you covered!

In this blog, we’ll explore what these programs are, why they’re so impactful, and highlight stand out examples from leading brands.

By the end, you’ll understand why Student Ambassador Programs are one of the most powerful marketing strategies for brands looking to amplify their reach and engagement. Let’s get started!

What is a Campus Ambassador?

First off, what exactly is a campus ambassador?

A campus ambassador is a college student who represents your brand in a positive light. They bring brands to life through various digital and field marketing initiatives, connecting directly with their audience in a way that feels authentic and relatable. 

Campus ambassadors are also known as college brand ambassadors or micro-influencers.

While micro-influencers may not have a massive following like traditional macro-influencers, they still have influence within their community.

Whether sharing products on social media or talking to friends on campus, ambassadors bring authenticity and passion to your brand. Audiences understand that they are not sharing the brand because they are being paid to do so.

They want to because they love the brand.

In return, brands compensate their ambassador’s work with different rewards like free products or commissions.

Campus ambassadors are authentic, increase brand visibility, and are cost-effective. They are perfect for building a brand community and establishing true relationships with consumers.

+ Read More: Why are College Ambassadors So Powerful?

2025 Examples

Now that you know what campus ambassadors are, let’s dive into some standout examples of campus ambassador programs in 2025. These programs showcase how brands are leveraging students to drive engagement and build authentic connections.

Samsung

Samsung’s campus ambassador program has an application with a few requirements.

Applicants must:

• Be an active student at an eligible university.
• Have a minimum of 5K followers between combined active public Instagram and/or TikTok.
• Be a current Samsung user, or willing to use Samsung devices for the program duration.
• Have no conflicting brand partnerships.

Once applying, Samsung college ambassadors get various benefits such as:

• Paid up to $800/month.
• Receive the latest Samsung phone for free.
• Earn exclusive access to events.

As ambassadors, they must do various marketing initiatives such as showcasing Samsung devices, educating fellow students, and completing mini-tasks and challenges assigned.

Victoria’s Secret

Victoria’s Secret’s campus ambassador program is known as the Victoria’s Secret and PINK Creator Program.

To be a part of the program, applicants must:

• Be 18+ years old.
• Be a U.S. Resident.
• Have over 2K followers on Instagram or TikTok.
• Be passionate about social media + content creation.
• Have a love for all things Victoria’s Secret & PINK.

After becoming a campus ambassador for Victoria’s Secret, ambassadors get:

• Rewards to shop at VS & PINK.
• Generate commissions
• Opportunities to be featured on both brands’ social channels, site, and app.
• Access to offers, announcements, event details and more.

Additionally, ambassadors can level up and get even better rewards as they go from Insider, Trendsetter, Superstar, and finally Icon.

Princess Polly

Princess Polly’s application to be a college ambassador has a few requirements:

• Must be 18 years old.
• Must be a full-time U.S. college student with an active .edu email address.
• Have public social accounts.

After becoming an ambassador for Princess Polly, ambassadors must share their Princess Polly discount link on Instagram and TikTok.

For every qualifying purchase made through their link, ambassadors earn a 5% commission. Then, it will be paid through Princess Polly gift cards.

Other benefits include exclusive merchandise, inside scoop on upcoming collections, and opportunity to be featured on Princess Polly’s website.

Kendra Scott

Kendra Scott has a campus ambassador program called the Gems Campus Ambassador Program.

To be a Gem, students must submit a video application no more than 2 minutes in length.

Once chosen, Gems must represent Kendra Scott on their campus by hosting exciting events, engaging with community-focused social media, and more.

In addition, the benefits of becoming a Gem include:

• Resume-enhancing and networking opportunities.
• Exclusive Kendra Scott discount opportunities.
• Opportunities to win exciting prizes.
• Substantial experience in the fashion, retail, and marketing fields.

And because Kendra Scott partnered with SocialLadder’s all-in-one platform, Kendra Scott achieved their goal of managing 200 ambassadors on 100 campuses!

Also, Kendra Scott increased EMV per post by 104%, increased overall impressions by 169%, and so much more!

By using an effective brand ambassador management software, Kendra Scott’s Gems Campus Ambassador Program achieved newer heights.

+ Read More: Kendra Scott’s College Ambassador Program Increases Social Media Impressions by 169%

Medicube

Medicube, a leading skincare and beauty brand, has also embraced the power of campus ambassador programs to connect with students and grow their brand presence. Their program focuses on engaging students who are passionate about skincare, beauty, and wellness.

Medicube has streamlined its ambassador program by leveraging SocialLadder’s management platform, making it easier to onboard, engage, and track the performance of their ambassadors. This approach has helped Medicube build a strong community of student advocates while achieving measurable results in brand visibility and engagement.

Campus Ambassador Programs 2025: What’s next?

Now that we’ve provided some examples of campus ambassador programs in 2025, it’s time for you to start your own ambassador program.

While it doesn’t have to have the same requirements and rewards as the ones we showed, it’s important to start planning.

By establishing your own ambassador program, you can significantly increase brand awareness and boost sales through authentic word-of-mouth recommendations.

+ Read More: How to Recruit Student Ambassadors in 4 Steps

Are you unsure? Don’t worry! SocialLadder can take your ambassador marketing to the next level!

If you already have an ambassador program, or if you’re ready to start one, book a demo right now!