Campus ambassador programs have become more and more common in 2024.
Before going into detail, have you heard about campus ambassador programs before?
Yes? No? Maybe?
Well, you’ve come to the right place because we will explain what a Campus Ambassador Program is. After that, we’ll provide examples of brands with successful ambassador programs.
Get ready to learn one of the most powerful marketing tools you could use in the future!
Campus Ambassador?
First off, what is a campus ambassador?
A campus ambassador is a college student who represents your brand in a positive light. They bring brands to life through various digital and field marketing initiatives.
Additionally, campus ambassadors are also known as college brand ambassadors or micro-influencers.
While micro-influencers may not have a massive following like traditional macro-influencers, they still have influence within their community.
Whether sharing products on social media or talking to friends on campus, ambassadors bring authenticity and passion to your brand. Audiences understand that they are not sharing the brand because they are being paid to do so.
They want to because they love the brand.
In return, brands compensate their ambassador’s work with different rewards like free products or commissions.
Campus ambassadors are authentic, increase brand visibility, and are cost-effective. They are perfect for building a brand community and establishing true relationships with consumers.
+ Read More: Why are College Ambassadors So Powerful?
2024 Examples
Now that you know what campus ambassadors are, here are examples of campus ambassador programs in 2024:
Samsung
Samsung’s campus ambassador program has an application with a few requirements.
Applicants must:
- Be an active student at an eligible university.
- Have a minimum of 5K followers between combined active public Instagram and/or TikTok.
- Be a current Samsung user, or willing to use Samsung devices for the program duration.
- Have no conflicting brand partnerships.
Once applying, Samsung college ambassadors get various benefits such as:
- Paid up to $800/month.
- Receive the latest Samsung phone for free.
- Earn exclusive access to events.
As ambassadors, they must do various marketing initiatives such as showcasing Samsung devices, educating fellow students, and completing mini-tasks and challenges assigned.
Victoria’s Secret
Victoria’s Secret’s campus ambassador program is known as the Victoria’s Secret and PINK Creator Program.
To be a part of the program, applicants must:
- Be 18+ years old.
- Be a U.S. Resident.
- Have over 2K followers on Instagram or TikTok.
- Be passionate about social media + content creation.
- Have a love for all things Victoria’s Secret & PINK.
After becoming a campus ambassador for Victoria’s Secret, ambassadors get:
- Rewards to shop at VS & PINK.
- Generate commissions
- Opportunities to be featured on both brands’ social channels, site, and app.
- Access to offers, announcements, event details and more.
Additionally, ambassadors can level up and get even better rewards as they go from Insider, Trendsetter, Superstar, and finally Icon.
Princess Polly
Princess Polly’s application to be a college ambassador has a few requirements:
- Must be 18 years old.
- Must be a full-time U.S. college student with an active .edu email address.
- Have public social accounts.
After becoming an ambassador for Princess Polly, ambassadors must share their Princess Polly discount link on Instagram and TikTok.
For every qualifying purchase made through their link, ambassadors earn a 5% commission. Then, it will be paid through Princess Polly gift cards.
Other benefits include exclusive merchandise, inside scoop on upcoming collections, and opportunity to be featured on Princess Polly’s website.
Kendra Scott
Kendra Scott has a campus ambassador program called the Gems Campus Ambassador Program.
To be a Gem, students must submit a video application no more than 2 minutes in length.
Once chosen, Gems must represent Kendra Scott on their campus by hosting exciting events, engaging with community-focused social media, and more.
In addition, the benefits of becoming a Gem include:
- Resume-enhancing and networking opportunities.
- Exclusive Kendra Scott discount opportunities.
- Opportunities to win exciting prizes.
- Substantial experience in the fashion, retail, and marketing fields.
And because Kendra Scott partnered with SocialLadder’s all-in-one platform, Kendra Scott achieved their goal of managing 200 ambassadors on 100 campuses!
Also, Kendra Scott increased EMV per post by 104%, increased overall impressions by 169%, and so much more!
By using an effective brand ambassador management software, Kendra Scott’s Gems Campus Ambassador Program achieved newer heights.
+ Read More: Kendra Scott’s College Ambassador Program Increases Social Media Impressions by 169%
What’s next?
Now that we’ve provided some examples of campus ambassador programs in 2024, it’s time for you to start your own ambassador program.
While it doesn’t have to have the same requirements and rewards as the ones we showed, it’s important to start planning.
By establishing your own ambassador program, you can significantly increase brand awareness and boost sales through authentic word-of-mouth recommendations.
+ Read More: How to Recruit Student Ambassadors in 4 Steps
Are you unsure? Don’t worry! SocialLadder can take your ambassador marketing to the next level!
If you already have an ambassador program, or if you’re ready to start one, book a demo right now!
Find the perfect influencers & ambassadors and reward them for spreading the love for your brand with SocialLadder
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