Introduction:
Harness the Power of User Generated Content and Grow Your e-Commerce Business with Influencers, Ambassadors, and Affiliates
Are you looking to take your e-commerce business to the next level? Looking for a way to engage with consumers and build relationships with influencers, ambassadors, and affiliates? User Generated Content (UGC) is the answer. UGC allows you to utilize authentic content that speaks directly to your target audience and can increase brand awareness and boost sales on your online store. An article in Forbes in 2021 aptly foretold of this growing trend. Over a year later, it’s truer than ever.
Key Takeaways:
Statistics reveal that almost four out of five buyers consider UGC when deciding what to buy. This can be a game-changer for online merchants, as it allows them to leverage the power of word-of-mouth advertising. There are many ways to get started with collecting UGC, and one of the most strategic is to build an in-house family of content creators.
While mega-influencers technically create UGC, the most highly valued source in 2023 will likely be nano/micro-influencers, customers, and brand fans. Micro-influencers have an engagement rate that is often exponentially higher than mega-influencers. Making their overall “influence” quite potent. Anyone with a well-told story can persuade others — from consumers to employees. Compiling these stories into content for websites, social media and paid ad content can speak volumes.
Conclusion:
Ecom businesses have taken note of the impact of User Generated Content and now put it at the forefront. Trying to communicate the value, characteristics, and advantages of a product can be tricky, but UGC from real purchasers solves that issue. It helps generate more faith with an already interested audience in no time – especially on social networks – resulting in even quicker sales!
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