In 2018, more than 174 million Americans shopped from Thanksgiving through Cyber Monday and spent an average of $335 per person during that five-day period. Thanksgiving Day brought in $3.7 billion in online sales, Black Friday brought in $6.2 billion and Cyber Monday topped out at $7.9 billion.
How can you make sure your brand is getting a piece of these whopping sales numbers? Black Friday is a great opportunity for marketers from every business to get out in front of the holiday buying season and maximize profit.
From eCommerce to concert promoters — brands should engage their ambassador teams to help drive sales and create more organic impressions.
This is the chance to really create buzz around your products and get early bird sales rolling before the end of the year.
Here are five ways to get the most out of the biggest shopping holidays of the year by utilizing ambassadors:
- Harness the power of word of mouth – Referrals work, plain and simple. Get your ambassadors engaged and ready to promote your upcoming deals and products out to their friends.
- Save money – Because organic referrals have the lowest cost of acquisition and the highest LTV of any other marketing spend, why not utilize referrals during this time when ad rates are at their highest?
- Think different – With brands like LuluLemon – they didn’t use famous athletes, they hired elite local yoga instructors to be ambassadors so the brand could take on a hyper-local neighborhood feel. You don’t have to break the bank to run an ad campaign this time of year, think about your audience, and find a way to reach them.
- Find your advocates – These are the “diamond in the rough” consumers. Every brand has them. They will talk about you wherever, whenever, however and to whomever, both online and offline. Utilize your advocates to drive organic content & create the strongest referral sales conversions.
- Amplify your socials – When you have your ambassadors create or engage with content on Instagram or Facebook through SocialLadder, that’s money that stays in your pocket, not the pockets of a tech giant.
Sources:
Forbes – “Every Result You Need To Know From Black Friday, Cyber Monday And The Holiday 2018 Season So Far”
Washington Post – “Black Friday’s not dead yet: 70 percent of American adults shopped Thanksgiving weekend”
