Customer Advocacy = Powerful Marketing Tactic
In a recent article from Marketing Magazine, Azadeh Williams positions customer storytelling as the “the most powerful marketing tool” available to brands today.
Consumers trust third-party reviews, endorsements and recommendations from “real people” more than traditional marketing and advertising messages.
Some Key Stats
- 80% of companies don’t use customer advocates in their inbound marketing.
- 58% of companies don’t know who their brand advocates are.
- The cost of digital advertising is rising at an astounding 5X the rate of inflation.
- 30% of internet users are using ad blockers to clean up their internet experience.