Social distancing doesn’t mean social disconnect. Now more than ever, humans are craving connection. Brands are now inspired to work harder and be more creative to ensure their community they are there for them during a time of isolation and uncertainty. At a time when being physically present isn’t possible, it’s important to keep communities active and involved virtually. We’re here to share a few creative ways to engage your community and stay connected:
Check-in with your community
Communication is more important than ever before. No matter how big your brand is, it’s necessary to stay in touch with your community and understand how they are being affected. Taking steps to ensure that everyone is safe and feels supported instills greater confidence in your brand. Now is the time to show extra love to those who need it the most right now and nurture existing relationships with your fans, followers, ambassadors, and more.
Whether it’s through an Instagram story or an email blast, keeping the lines of communication open and asking a simple question about someone’s day can give more information on the wellbeing of your community than you might have thought. Asking questions is one of the best ways to check-in, and creates a greater bond of trust with your brand.
Maximize your time online
The best way to ask questions in the time of social distancing is to reach out through online platforms. Social media is one of the most powerful marketing tools, allowing brands to share content that aligns with their ideals and values. With a majority of people receiving their information online, your digital presence is more important than ever. Maximizing your time spent online will build and strengthen relationships with the people in your community.
For some brands, it can be difficult to move all communication to online platforms. However, there are many different ways to create discussions through your content. Take this time to ask questions and learn more about the people who love your brand and the reasons why they love it. This will help you push out the most relevant content to keep your audience engaged.
Get creative with content
Social distancing has led to many people endlessly scrolling and consuming a large amount of content all at once. This can make it difficult to find content that is not only relevant, but interesting. You have to get creative with the way you engage your community. Look at the organic content being created around your brand to see what’s working and trending, so you can double down on and make your content strategy more effective. It’s a perfect time for you to experiment with eye-catching content and different ways to communicate your brand values.
Use different online platforms to create content that inspires your community to get involved. Some easy but interactive suggestions are to host fun online events or virtual hangouts. Maybe it’s finally time to hold a contest that will encourage customers to interact with you and with each other. Creating an environment where people can enjoy each other’s company is the key. Remember, your goal is to keep people active and involved with your brand.
Ask for feedback
What separates successful brands from the rest of the world? They can adapt to the current situation and the different needs of their community. Listening and changing is truly challenging, so it might require a lot of effort on the brand side. The best way is to start to learn more about what your community loves and hates. Do we share the same values? How can we modify our brand image to serve those needs?
Don’t be afraid to ask your community about the content and activations they want to see and experience more often. The simplest way to get this information is to ask them directly! Invite your community to complete quizzes or surveys across your online platforms. Not only you will be able to use that information to strategize more targeted and effective marketing campaigns, but you will also give your community a voice.
Listen to your community. It is important to create an environment where your community feels welcome. Pay attention to the ways your community is interacting with you, and with each other. Ask yourself if there is anything else you can do to make their interaction with your brand better and more personal.
With change, comes fear and uncertainty. But no matter what you decide to do to stay connected with your community, remember that building brand loyalty should be your priority. Don’t forget to love the customers who already love your brand!