What is an ambassador? The term ‘ambassador’ can mean a lot of different things to people, especially when it comes to defining the customers that make up your brand community. We’re going to break down the different types of ambassadors to help you identify the best method to get the most out of your word of mouth marketing strategies.
These are people who are paid to rep your brand in the real world primarily creating physical impressions. They’re doing things like hanging flyers, or passing out samples, or even hosting events. And they live 100% offline to drive awareness, which is why we’re completely integrated with Google Maps so you don’t lose track of your street teamers.
City and College Reps
These are the key opinion leaders who you gain access to their circle of influence in the real world. They have some online presence, but are hyper-local and really help your brand develop a pulse in the real world, with REAL people. Building relationships with your reps is huge because they want to feel like they’re a real part of the team.
Your “diamond in the rough” consumers. Every brand has them, and every brand should be tapping into them. They will talk about you wherever, whenever, however, and to whomever. Both online and offline. They’re your organic content drivers and generate the strongest referral sales conversions.
With this group, we start to move into the digital space. From nano to macro, these people have influence over a specific audience.
Living 100% online, your affiliates typically have a broad audience and they use their platform to drive leads and referrals. Often getting paid per click or conversion, their main purpose is driving awareness to your brand.