Country music fans flock to Ontario’s Boots and Hearts from all over to see what the #BootsLife is all about. This year’s lineup again has some of the hottest country acts, such as Jason Aldean, Miranda Lambert, Maren Morris and many more performing over 4 nights in August. With their rabid fans clamoring for a way to get involved and spread the word about the festival, organizers evaluated their options and decided SocialLadder would give them the versatility they needed to be a home for their fan ambassadors.

With nearly 1300 ambassadors in the program already, this year’s Boots and Hearts looks set to shine.