• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
SocialLadder

SocialLadder

A Complete Brand Ambassador Solution

  • Home
  • Features
  • Use Cases
    • Brand Community
    • Campus Reps
    • Influencer Management
    • Field Marketing
    • Referral Marketing
    • Create Your Own
  • Industries
    • DTC & eCommerce
    • Retail
    • Student Housing
    • Consumer Apps
    • Start-Ups
    • Events
  • Blog
  • Log in

Digital Marketing for Cannabis: A Roundabout to Regulations

· Leave a Comment

According to the 2019 edition of the Marijuana Business Factbook, “retail sales of medical and recreational cannabis in the United States are on pace to eclipse $12 billion by the end of 2019 – an increase of roughly 35% over 2018 – and could rise as high as $30 billion by 2023.” With these staggering numbers in sight, the pressure remains for cannabis brands to aggressively reach their audiences via social media, by building a community through social platforms.

But with federal regulations in (both Canada and) the US restricting and monitoring the promotion of cannabis, strict social media advertising guidelines are supresive, and unlikely to change anytime soon. 

With cannabis brands being limited to a lifestyle and educational approach what is a cannabis brand to do to stand out to consumers?

Cannabis_NL_July19

Rather than a traditional retail approach, cannabis brands need a strategy & the right tools to reach audiences organically, and communicate their branding messages to even larger audiences, more and more cannabis companies are building brand ambassador teams to help them educate budtenders and consumers. 

A brand ambassador program enables cannabis companies to: 

  • Amplify user-generated content creation & organic chatter
  • Manage on-site Dispensary representatives
  • Grow customer acquisition
  • Drive sales to specific eCommerce or brick and mortar locations 
  • Build a trusted relationship with ambassadors through a rewards program  

With a SocialLadder ambassador management program in play, Cannabis brands will be able to stay true to compliance while growing the brand and improving engagement with consumers through social media.

Marketing

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

SIGN UP FOR OUR NEWSLETTER

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Recent Posts

Earn a $300 Amazon Gift Card By Telling A Business About SocialLadder

positive young multiracial students hugging on stairs of old university building

How To Build A Brand Community: Creating More Meaningful Customer Connections

multiethnic students sitting with laptop and notebook in campus

What Is A Student Ambassador? The Key To Unlock Gen Z

What Is Affiliate Marketing? How To Grow Your Brand Organically Online

a group of young adults smiling

What Is A Brand Community?

four women chatting while sitting on bench

What Is Word of Mouth Marketing? Unlocking Your Least Expensive Growth Channel

  • Request A Demo
  • Become an Ambassador
  • Blog
  • Log in
  • Careers

Privacy Policy | California Privacy Notice | Terms and Conditions