5 Benefits of Having a Brand Ambassador Program

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The benefits of a brand ambassador program are numerous, as brands large and small have realized enormous gains and increased revenues, brand awareness and customer loyalty.

For any company weighting the benefits, brand ambassadors may be the key to unlocking the next level in profitability and growth.

 

Benefits of a Brand Ambassador Program

Benefits of a Brand Ambassador Program

Brand Ambassador Programs are Cost-Effective

Businesses like TEDx, Coca Cola and Lululemon have ambassador programs that they use to advertise core products, new releases, events, and promotions. Brand ambassadors already glorify your product — creating a dedicated program just gives them an efficient way to do so. In return, all they ask for is free swag, samples or other coveted prizes.

In fact, it’s proven time and again to be the lowest CAC for brands in virtually any industry.

Targeted & Timely: Brand Ambassadors Deliver Hyperrelevant Messaging

Targeted advertising increases the likelihood of consumption by the right people at the right time.
 

When advertising your products through brand ambassador programs, you don’t just get direct access to more consumers, but you get to engage the right consumers. Brand ambassadors already love your product, so it’s extremely likely that their friends will be interested in your product too. Call it the Influential Halo Effect.

Passionate people already passionate about your brand making recommendations to their friends, family and community. This increases relevance and thus return on investment.

For instance, within 48 hours, 960 Vans Warped Tour ambassadors had finished a “Who will be your new favorite band at Warped Tour?” quiz (assigned as a Challenge by Warped Tour) through the SocialLadder app. Once users had completed the quiz, users shared their results. The event was promoted through the share, bands got noticed organically through the social web and conversation around the event got started.

Forging Tighter Bonds with Loyal Customers via Brand Ambassadors

When you start a brand ambassador
program, you’re effectively fostering a community with your most
dedicated consumers — and that community continues to grow. Ambassadors aren’t outside of, or separate from, your customer database. They’re often already your most valued (and vocal!) customers, and when they share content, they’re pulling their community into yours.

TikTok calls it the “Infinite Loop,” because a single purchase isn’t the end of the customer journey when you rope ambassadors into the mix. There’s opportunities to re-enage and the path to purchase becomes circular rather than linear.

Brand Ambassadors are Your R&D Department

Your brand ambassadors know your product, where you market and how your brand is positioned in the marketplace. They can provide valuable customer insights into how to improve, new areas of growth and what people are clamoring for. Your most engaged and valuable advocates, brand ambassadors have their finger on the pulse of the market.

Use your ambassadors strategically. They’ll give you lots and lots of customer insights, directly and indirectly, so your brand can be strengthened in the eyes of customers new and old.
 

Ambassadors Activate & Amplify

With the rise of the digital era, social media platforms have become the main way for people to interact. Ad-block software has increased in popularity; meanwhile, platforms like Facebook and Instagram allow users to openly share their actions and interests with the world. Consequently, as more and more people use these platforms to connect, brand ambassador programs become a stronger marketing tool.

These are just some of the reasons why Brand Ambassador Programs are a great marketing tool. So why not start one today?

 Updated May 19, 2022

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