The personal recommendation of a friend – whether it be for an event, service, or product – has a strong persuasive effect. Unlike company advertisements, the close connections we have with people who are part of our personal lives prime us to view the information as coming from a reliable source. This is the […]
Congratulations! You’ve got brand ambassadors. Now what? It is important to create a unique experience for your ambassadors. Here are six tips for running a successful brand ambassador campaign. Set goals for your brand ambassadors – this will help focus the ambassadors on what you want them to achieve. Are you trying to increase […]
Integration seamlessly connects hundreds of thousands of event organizers to on-demand ambassador network PHILADELPHIA, PA – Aug 16, 2017 – SocialLadder, the leading peer-to-peer marketing technology and world’s largest live events focused brand ambassador network, today announced that its technology is available as an extension to Eventbrite, the world’s largest event technology and ticketing platform, […]
Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Microinfluencers can break this negative trend by […]
We’ve already established some of the benefits to starting a brand ambassador program—one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media?