STUDY SHOWS THAT MORE THAN 80% OF AMBASSADOR SALES ARE TO FIRST TIME BUYERS MYTH: Ambassador programs cannibalize sales. FACT: SocialLadder ambassadors sell 80%+ NEW sales for brand partners. SocialLadder ran a study of two repeat festival partners — Lights All Night, an electronic festival in Dallas, and 515 Alive, a hip-hop festival in Des […]
SocialLadder recently announced its newest partnership with YogaClub, a subscription box service that delivers on-trend, brand name yoga apparel at a discounted rate. This collaboration will open a new market for SocialLadder, which is traditionally known for working with live events. Subscription box services have been growing in popularity and in number of offerings for […]
As many of you know, the option for layaway payment plans for pricey music festivals is increasing in popularity. The majority of festivals now offer this option, including headlining festivals like Coachella, Ultra and Firefly. So, is it worth it? Is this option an honest way for music festivals to make their live events more […]
Vans Warped Tour, the traveling rock festival you know and love, has been successful in embracing a new marketing strategy: brand ambassador programs. Utilizing the SocialLadder app, Warped Tour was able to enroll 1,300 ambassadors within 6 hours of the program’s initial launch.
For the past decade, there has been an upward trend when it comes to using social media to advertise. Big brands have inundated their databases with users, aiming to assemble the largest cache of data–aka “likes”–, in an attempt to reach a broader audience. According to Forbes, the flaw with this practice is that “brands […]