Influencer marketing operates by incentivizing key individuals to promote a product. These individuals are usually famous celebrities who are being compensated generously for posting on Instagram or Twitter. Because of this, consumers often filter out and ignore what they perceive as disingenuous endorsements blasted to millions of followers. Microinfluencers can break this negative trend by […]
We’ve already established some of the benefits to starting a brand ambassador program—one of which is the advertising power available of social media. But why should you connect your brand ambassador program to social media?
Brand ambassador programs allow companies to collaborate with their dedicated brand community on creating more authentic advertising, driving awareness organically, and more. They’re an effective way for brands to develop and engage their fan base, and thereby network directly with consumers. If your company is without a brand ambassador program, you may be missing out […]
Have you ever done something, whether it was listening to a new artist on Spotify or buying some cool kicks, because a friend recommended it? You’re not alone. Nowadays, millennials place a greater emphasis on the opinions of others who share similar views and experiences as themselves. According to a study by Nielsen, over 92% […]
For the past decade, there has been an upward trend when it comes to using social media to advertise. Big brands have inundated their databases with users, aiming to assemble the largest cache of data–aka “likes”–, in an attempt to reach a broader audience. According to Forbes, the flaw with this practice is that “brands […]