The best ambassadors are those who already know and love a brand. Being an ambassador begins as becoming a voluntary cheerleader for your favorite brands: posting about them online, recommending them to all of your friends, and promoting the brand naturally. Ideally, it’s a brand that also aligns with your personal values that you have […]
Social Media
Creator Accounts for Brand Ambassadors
GET CREATIVE. CONNECT WITH YOUR COMMUNITY. GET REWARDED. cre·a·tor /krēˈādər/ noun A person or thing that brings something into existence. A person who invents, produces, or makes things. What is an Instagram Creator? A creator is someone who contributes information and content around the things they are passionate about. Content creators are individuals who provide digital media […]
Q&A With Cotopaxi’s Paisley Wildman
Founded in 2014, Cotopaxi is an outdoor apparel and equipment start-up focused on creating Gear for Good. At the heart of their mission is supporting the spirit of adventure in a structure that seamlessly blends product and philanthropy. With over 250 brand ambassadors, Cotopaxi has built an active, engaged community of fans that help propel […]
How To Make Your Brand Stand Out On Instagram
Social distancing has caused the world to interact with social media in a different way. With 66% of social media users anticipating their use of platforms like Instagram to increase during the pandemic, media consumption is continuously rising. However, with people and brands posting increasing amounts of content to social media platforms, feeds are being […]
5 Ways To Boost Earned Media Value (EMV)
How can your brand reach a wider audience organically? With new brands emerging every day, it can be difficult to stand out in a world where everyone is competing for a share of a similar target market. Consumers are exposed to more information than they can fully digest, so they are looking to their friends, […]
