Properties ranging from concerts and festivals to sporting events and local fairs are increasingly facing more scrutiny over sponsorship assets and offerings. They are under constant pressure to provide more value and a concrete measurement of ROI for that value. Rights holders need to take a proactive role in their partners’ success by moving beyond […]
Marketing
Why You Should Engage Your Ambassadors Year-Round
If you’ve been keeping up with this blog, you know the power that ambassadors can have in helping to promote your upcoming events. From ticket selling to field marketing to social media posts, your ambassadors are not only your biggest fans but also your biggest advocates. You spend time building this engaged community, so why […]
Digital Marketing for Cannabis: A Roundabout to Regulations
According to the 2019 edition of the Marijuana Business Factbook, “retail sales of medical and recreational cannabis in the United States are on pace to eclipse $12 billion by the end of 2019 – an increase of roughly 35% over 2018 – and could rise as high as $30 billion by 2023.” With these staggering […]
Turning Your Early Birds Into Your Top Advocates
5 Tips for Turning Your Buyers into Sellers With all of the noise out there, consumers trust “marketing” less and less, so if you don’t know who your best customers are and then are turning them into your sales engine, you are missing out. Let’s use the live event space to paint the picture. Buying […]
Export and View Ambassador Submission Location Data in Google Maps
Get acquainted with SocialLadder’s updated Google Map Export feature! We’ve recently overhauled and improved a longstanding SocialLadder feature that allows portal users to view submissions to certain challenge types as map data in Google Maps. Because SocialLadder automatically tracks location data for submissions to these challenge types, each submission can be viewed as a location […]
