2020 is here, and a new decade means new trends for direct-to-consumer brands. “DTC” no longer describes solely a means of distribution, but rather, the increasingly holistic value that this type of brand provides to consumers. It’s not just about connecting with consumers through the ease of a direct and online transaction, but connecting with […]
Marketing
The Way We Think About Influencer Marketing Is Changing — Are You Ready?
Marketing professionals aren’t the only ones getting turned off from working with paid influencers. With the rise of influencer fraud, consumer– especially millennials and Gen Zers– are losing their trust in paid partnerships, and are instead looking for more authentic voices for new recommendations. To reach this hard-to-reach audience, it’s important to first understand how […]
5 Tips to Boost Your Black Friday & Cyber Monday Sales
In 2018, more than 174 million Americans shopped from Thanksgiving through Cyber Monday and spent an average of $335 per person during that five-day period. Thanksgiving Day brought in $3.7 billion in online sales, Black Friday brought in $6.2 billion and Cyber Monday topped out at $7.9 billion. How can you make sure your brand […]
Are You a Victim of Influencer Fraud?
$1.3 billion. That’s how much influencer marketing fraud will cost brands in 2019. Influencer fraud can do more than just financial damage to your brand. It can also weaken your brand’s reputation and affect its credibility. Fake influencers seem to be legit at first glance, but their biggest identifier is that their followers are almost entirely […]
5 Tips for Building a Campus Ambassador Program Without Losing the Human Touch
Looking to tap into the nearly $574B spending power that 21.4M college students have? With school back in session, college students are a great way to expand your brand’s footprint & discover a new crop of brand loyalists–the key to success is building a campus ambassador program. Whether it’s flyering around the dorms, hosting events […]
