Brand Community

Here’s a number that will get you excited about starting and growing your online community: On average, online communities generate a 6,469% ROI. But increasing sales isn’t the only thing that an online community around your brand can achieve. An authentic relationship with your customers can give you valuable insights, increase brand loyalty, drive innovation, […]

Community engagement is what brings your community to life. How well your community members engage makes the difference between a group of people and a community. But coming up with effective ways to engage with your community can be frustrating. Sometimes, there is not much movement in your community even though you are posting regularly […]

Have you noticed that the biggest brands most of the time also have a passionate brand community? A community of people so passionate about the brand that each time a new product launches, they need to have it. Which brands come to mind? Starbucks, Apple, Sephora, Playstation, Lego are a few examples of brands with […]

A brand is so much more than just products and services. A brand is all about the perception of others who interact with it. Just as a personality for people.  And in a world where opinions and narratives about a brand can affect its success, brand management is crucial. Without proper brand management, there is […]

Consumers see through branded content and want more relatable, transparent ads. Community marketing makes it easy for brands to market through their existing brand fans to create more authentic, human messaging. Word of mouth is one of the most trusted of all forms of marketing. Consumers have a desire to learn about products from other […]