Trends to Watch for in CPG & Beyond in 2023
Intro: What a year 2022 has been… Between the staggering inflation rates that are affecting brands & consumers to all of the unpredictable market shifts
SocialLadder
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Category: Mini Blog
Deinfluencer Movement: Rethinking Influencer Marketing
The trend of deinfluencing has become increasingly important as people start to question the messages that influencers and brands promote on social media platforms. The
3 Trends Shaping the Creator Economy: Rise of Collectives, Entrepreneur Creators, and Live-Streaming
The creator economy is a rapidly growing industry that offers many opportunities for people to turn their passions into successful careers. YouTube, one of the
The Top TikTok Trends & Content of 2022
TikTok reigned supreme in 2022 as the go-to social media platform. Check out the top TikTok trends & content of the year!
Our Favorite Food & Bev Trends
Intro Each year we see new food & bev fads come & go. We have seen the TikTok feta craze, “smoothie” beers, & other trends
case studies
American Eagle Creator Program: How AE Is Winning Gen Z With Community
American Eagle’s Creator Program is proof that community beats campaigns. See how the AE Creator Community works and what brands can learn from it.
UPTIME ENERGY’s Ambassador Program Drove 5X ROI—and Tripled Their CTR
Ambassador content now makes up 25% of UPTIME’s paid strategy — and beats traditional creative on every metric.
Why BODi Is Betting on Community—And How SocialLadder Is Making It Happen
Featuring a powerful conversation between BODi CEO Carl Daikeler and SocialLadder CEO Raavi Iqbal
Dormify’s $760K Success: The Strategy Behind Engaging College Ambassadors
Dormify is the go-to destination for stylish and functional dorm room decor. Their unique approach to
